September 19, 2025

AT&T: Where the Customer is First and the iPhone 17 is on Us!

Erin Scarborough
Erin Scarborough SVP, Revenue Management & Commercialization

At AT&T, we start with the customer – period. We work every day to bring you what you want, including the latest iPhone lineup. We know your connections are too important to settle for anything less than the fastest, most reliable networks. In fact, we are so confident in our fiber and 5G networks, we are willing to stake our reputation on it with the AT&T Guarantee.

We’ve invested more capital in our networks than anyone in the telecom industry over the last five years to give you the best experience possible, making it easier to connect with family, friends, and the things you love most. In the rare instance of a qualifying network interruption, we will proactively credit your account. We’re the provider you can really count on.

The AT&T Guarantee also delivers the deals you want on smartphones including the latest iPhones. No gimmicks. No fake price locks. Just great deals on the hottest tech. Unlike competitors that leave you chasing the next temporary promotion or discount, the AT&T Guarantee is always on.

Staying connected matters. If you’re experiencing tech issues, we also guarantee a benefit if you can’t connect to a tech expert within five minutes and aren’t offered a call back1. Plus, schedule a same or next day fiber technician appointment if on-site help is needed. We’re here to deliver the reliable connections you depend on every day, like only AT&T can.

Bringing You The Best Experience From The Start

AT&T was the first carrier to offer the iPhone in the world. From the start we’ve delivered the hottest tech – from running on 2G in 2007 to America’s fastest and most reliable wireless network today. We were also first to make it possible to talk and text at the same time. Fast forward to today – you can stream content, video chat, and shop online simultaneously.

When we first launched the iPhone in 2007, we carried 14 petabytes of data on our network (a day!) and now we’re carrying 924 petabytes (the equivalence of 3.6 trillion minutes of internet browsing). That’s because we’ve always been leaders in giving our customers what they want, before anyone else.

Fastest and Most Reliable Networks

We don’t just rely on our history; we’re always innovating to make our networks better and faster, so you can get the most out of your iPhone. RootMetrics® and Ookla® Speedtest®, recently named our wireless and fiber networks the fastest in the nation. According to RootMetrics, our wireless network outperforms T-Mobile in speed, reliability and overall performance. Ookla Speedtest also recognized AT&T Fiber as the Fastest Internet and Top-Rated Internet nationwide.2

These companies test networks all over the country, and they found that AT&T gives customers a winning experience. Now is the perfect time to test this for yourself.

We aren’t stopping here. 5G and fiber go hand in hand. Fiber is the backbone of our wireless network (America’s largest network), and no provider has more fiber than we do. We are adding more spectrum, which translates to faster and more reliable 5G wherever you go.

What does this mean for you? It means you can rely on your iPhone when you need it most – whether you’re working from home, traveling, keeping up with friends, or even in case of emergencies.

At AT&T, our job is to put you first. We listen to your needs, innovate and invest in our network, and keep looking for new ways to make your experience even better. In a world where very little is guaranteed, AT&T stands alone as the company that puts you at the center. It’s our promise, backed by nearly 150 years of connecting Americans; and proudly connecting the iPhone since 2007. Finding a provider that meets your needs for the latest iPhone, that's a good call! And at AT&T, you can also get the iPhone 17 on us!

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