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Cookies and Other Technologies
Use of Cookies
This notice provides you with information about how AT&T websites use cookies and other technologies. Let's start with what we mean when we use the word "cookie" and other related terms:
- Cookies are small data files. Websites place them in your browser to recognize your computer or mobile device when you return to that site. Cookies are created to keep track of your movements online, help you resume where you left off, remember your registered username, preferences, and other customizations.
- In addition to cookies, we may use similar technologies such as web beacons, pixels, flash cookies, local storage, and local shared objects. While these technologies work differently than cookies, they have the same purpose: to collect information about you and your use of our websites and our services.
- We use the data collected from cookies and the other technologies described above for two categories of purposes:
- Functional Purposes. We use cookies to provide website functionality, including, for example, remembering user preferences, monitoring site performance, and analytics. You cannot decline our use of cookies for these purposes.
- Marketing Purposes. We also use data collected from cookies for marketing purposes, including to show you advertising based on your preferences and interests. You can opt out of our use of cookies for these purposes; however, this will not prevent ads from being presented to you. Opting out of this use means you’ll still see ads, but they will not be tailored to you and your interests.
Personal Information Collected
We use cookies and other technologies to collect the following categories of information about you:
- Equipment information
- Network performance
- Web browsing and app information
For more information about these categories, or for more information about how we collect and process your Personal Information, please see our Privacy Notice.
Managing Cookies
Most browsers will allow you to delete, disable, and choose what cookies can be placed on your computer. However, disabling cookies may prevent you from using specific website features. For more information about managing cookies, visit these sites for the browser you are using:
Individual Browsers
Mobile Device Browsers
- Internet Explorer (Mobile devices) »
- Safari Mobile (iPhones and iPads) »
- Firefox (Mobile devices) »
- Chrome (Mobile devices) »
Flash Player
Do Not Sell or Share My Personal Information
We may share limited personal information to create, deliver, and measure the effectiveness of advertisements for things you might like. This may include personal info collected through cookies and other technologies. Under some state laws, this may be considered sharing for targeted advertising or selling personal information.
To opt out of:
- Sharing for targeted advertising or sales of personal info collected through cookies and other technologies: Go to Manage cookies for att.com. Scroll to Cookie choices and select Manage your cookies. In Manage your preferences, set Marketing purposes to OFF.
- Sharing for targeted advertising or sales of other personal info we collect: complete this form.
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As of July 2, 2025, we’ve removed DIRECTV from our affiliate list and clarified how your data is used in digital advertising. We always give you choices, visit the Choices and Controls section of Privacy Center.
Previous Updates
Effective November 15, 2024, we updated our Privacy Notice to comply with state privacy laws that go into effect in 2025 and clarified how customers can exercise their sharing preferences.
Previous Updates
Effective July 25, 2024, we clarified our disclosures related to Your Privacy Choices and our use of de-identified data. And we noted that we may share audio recordings with analytics companies to provide better insights on how we serve our customers.
Previous Updates
Effective July 17th, we updated the contact information for questions regarding our privacy notices.
Previous Updates
This updated Privacy Notice is effective December 11, 2023. It is shorter, easier to understand, and includes updates to comply with new state privacy laws.
Previous Updates
Effective June 2, 2023, we clarified that phone number is an example of equipment information collected.
We are committed to providing you transparency by letting you know when we've made changes to our policy. We truly value your business.
Previous Updates
Effective October 24th, our analytics tools include data from all managers.
Effective July 17th, we updated the contact information for questions regarding our privacy notices. Also, on July 22nd we noted that for some employees our analytics tools may use individual data.
Effective April 19, 2024, we updated the notice to clarify that we collect and use location data for safety, security and fraud prevention services. We’ve also updated this notice to disclose that we share some electronic network information with our affiliates, and we will now use the recordings we already make of customer care calls to analyze employee engagement and for Workforce Analytics.
Previous Updates
Effective January 12, 2024, we updated this notice to clarify that data from Company Official Use (COU) devices such as COU phones may be used to evaluate employees’ presence in administrative office locations during work hours.
Previous Updates
Effective October 10, 2023, we updated this notice to clarify that biometrics may be used to identify individuals doing work for the company.
We are committed to transparency, so we want you to know we’re updating the AT&T Privacy Policy, effective January 1, 2023:
- We’re making customer choices simpler. All customers can now select “Do Not Sell or Share My Personal Information,” and we’re removing the specific opt-out for External Marketing and Analytics Reports, which only share information that is already aggregated (grouped), meaning they don’t identify individuals.
- We’ve expanded our section on State Privacy Rights and Choices. It includes categories and examples of information we collect, create and share. It also explains choices available to you to manage your information.
- We’ve updated the names, descriptions and terms of our ad programs. Our “Personalized” program replaces “Relevant Advertising” and provides you offers and ads that are relevant to your interests. “Personalized Plus” replaces “Enhanced Relevant Advertising” and uses more of your information for more relevant communications to you. You can opt out or opt in at any time.
Previous Updates
Effective June 6, 2022, we have removed references in our policy to Xandr. This is in addition to the removal of WarnerMedia and its family of companies that was announced on April 8, 2022 as these entities are no longer affiliates of AT&T.
We are committed to providing you transparency by letting you know when we’ve made changes to our policy. We truly value your business.
Previous Updates
Effective April 8, 2022, we have removed references in our policy to WarnerMedia and its family of companies as they are no longer affiliates of AT&T.
We are committed to providing you transparency by letting you know when we’ve made changes to our policy. We truly value your business.
Previous Updates
We are committed to transparency, so we want you to know we’ve made an update to the AT&T Privacy Policy.
Effective November 1, 2021, we removed references to U-verse TV from our policy as that service is now covered by the DIRECTV Privacy Policy.
We value your business, and thank you for being a customer of AT&T.
Previous Updates
On June 16th, we updated the California Consumer Privacy Act section of our privacy policy.
- We clarified the types of information collected and the purposes for that collection.
- We provided a link to our CCPA Metrics.
- See the prior version of the Privacy Policy.
Previous Updates
In keeping with our commitment to transparency, we want you to know that we’ve updated parts of the AT&T Privacy Policy. We encourage you to read our full policy, but we’ve summarized the key changes.
On October 1, 2021, the Nevada Privacy law went into effect, allowing residents of Nevada to ask us not to sell their personal information. To see more, visit Your Choices and Controls.
Previous Updates
As of August 26, 2021, DIRECTV has its own Privacy Policy.
As of November 1, these additional key changes will take effect for AT&T customers under our revised policy:
- We may collect, use or share biometric information for fraud prevention and security purposes.
- If you opt in to our Enhanced Relevant Advertising program, we may use other information from testing and running our network to make inferences regarding web browsing and videos watched over secure connections to personalize your experience or deliver more relevant marketing messages and offers to you. Keep in mind that we don’t access sensitive information or break encryption, and we don’t use the content of texts, emails or phone calls for marketing or advertising.
- If we share information with third parties for purposes such as verifying your identity and protecting your financial accounts, you can manage this sharing of information simply by going to Manage Privacy Choices.
We are committed to keeping your information secure, as well as providing you with Choices and Controls for how your information is used. You can visit the Choices and Controls section of our Privacy Center at any time to adjust your settings. Your service is not affected by these changes, and your continued use of our services indicates your acceptance of these changes.
We value your business, and thank you for being a customer of AT&T.
Previous Updates
