HTML Editor Component
*Contents may not have visible height

this is the image alt text

California Metrics

We’re committed to providing choices and controls to our consumers.


HTML Editor Component
*Contents may not have visible height

California Pages Custom Styles

About CCPA

The California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides California residents with specific rights, including the right to delete or request access to certain types of data, as well as to ask us not to sell/share your personal information, and to limit the use of sensitive personal information. Under CCPA, businesses that process these requests must publish information about them. That information for California residents for the period of January 1, 2024 through December 31, 2024 is below*. You can read more about CCPA and your choices on our California Page in the Privacy Center.

Metrics - Consumers

Access Requests

Jan. – Dec. 2024

Total Number of Access Requests received

1,436

Total number of Access Requests complied with in whole or in part

1,431

Total number of Access Requests denied

5

Deletion Requests

Jan. – Dec. 2024

Total number of Deletion Requests received

1,515

Total number of Deletion Requests complied with in whole or in part

1,515

Total number of Deletion Requests denied

0

Do Not Sell (DNS) Requests*

Jan. – Dec. 2024

Total number of DNS Requests received

4,482,661

Total number of DNS Requests complied with in whole or in part

4,482,661

Total number of DNS Requests denied

0

Corrections Requests

Jan. – Dec. 2024

Total number of Correction Requests received

101

Total number of Correction Requests complied with in whole or in part

101

Total number of Correction Requests denied

0

Limit Use of Sensitive PI Requests

Jan. – Dec. 2024

Total number of Limit Use of Sensitive PI Requests received

40,683

Total number of Limit Use of Sensitive PI Requests complied with in whole or in part

40,683

Total number of Limit Use of Sensitive PI Requests denied

0

Average Days to Respond

Jan. – Dec. 2024

Average number of days to respond to Access Requests

25

Average number of days to respond to Deletion Requests

17

Average number of days to respond to DNS Requests

3

Average number of days to respond to Correction Requests

11

Average number of days to respond to Limit Use of Sensitive PI Requests

2

Metrics - Employees

Access Requests

Jan. – Dec. 2024

Total Number of Access Requests received

32

Total number of Access Requests complied with in whole or in part

32

Total number of Access Requests denied

0

Deletion Requests

Jan. – Dec. 2024

Total number of Deletion Requests received

5

Total number of Deletion Requests complied with in whole or in part

5

Total number of Deletion Requests denied

0

Do Not Sell (DNS) Requests

Jan. – Dec. 2024

Total number of DNS Requests received

N/A

Total number of DNS Requests complied with in whole or in part

N/A

Total number of DNS Requests denied

N/A

Corrections Requests

Jan. – Dec. 2024

Total number of Correction Requests received

8

Total number of Correction Requests complied with in whole or in part

8

Total number of Correction Requests denied

0

Limit Use of Sensitive PI Requests

Jan. – Dec. 2024

Total number of Limit Use of Sensitive PI Requests received

N/A

Total number of Limit Use of Sensitive PI Requests complied with in whole or in part

N/A

Total number of Limit Use of Sensitive PI Requests denied

N/A

Average Days to Respond

Jan. – Dec. 2024

Average number of days to respond to Access Requests

27

Average number of days to respond to Deletion Requests

24

Average number of days to respond to DNS Requests

N/A

Average number of days to respond to Correction Requests

4

Average number of days to respond to Limit Use of Sensitive PI Requests

N/A

HTML Editor Component
*Contents may not have visible height

As of July 2, 2025, we’ve removed DIRECTV from our affiliate list and clarified how your data is used in digital advertising.  We always give you choices, visit the Choices and Controls section of Privacy Center.

Previous Updates

Effective November 15, 2024, we updated our Privacy Notice to comply with state privacy laws that go into effect in 2025 and clarified how customers can exercise their sharing preferences.

Previous Updates

Effective July 25, 2024, we clarified our disclosures related to Your Privacy Choices and our use of de-identified data. And we noted that we may share audio recordings with analytics companies to provide better insights on how we serve our customers.

Previous Updates

Effective July 17th, we updated the contact information for questions regarding our privacy notices.

Previous Updates

This updated Privacy Notice is effective December 11, 2023. It is shorter, easier to understand, and includes updates to comply with new state privacy laws.

Previous Updates

Effective June 2, 2023, we clarified that phone number is an example of equipment information collected.

We are committed to providing you transparency by letting you know when we've made changes to our policy. We truly value your business.

Previous Updates

Effective October 24th, our analytics tools include data from all managers.

 

Effective July 17th, we updated the contact information for questions regarding our privacy notices. Also, on July 22nd we noted that for some employees our analytics tools may use individual data.

 

Effective April 19, 2024, we updated the notice to clarify that we collect and use location data for safety, security and fraud prevention services. We’ve also updated this notice to disclose that we share some electronic network information with our affiliates, and we will now use the recordings we already make of customer care calls to analyze employee engagement and for Workforce Analytics.

Previous Updates

 

Effective January 12, 2024, we updated this notice to clarify that data from Company Official Use (COU) devices such as COU phones may be used to evaluate employees’ presence in administrative office locations during work hours.

Previous Updates

 

Effective October 10, 2023, we updated this notice to clarify that biometrics may be used to identify individuals doing work for the company.

We are committed to transparency, so we want you to know we’re updating the AT&T Privacy Policy, effective January 1, 2023:

  • We’re making customer choices simpler. All customers can now select “Do Not Sell or Share My Personal Information,” and we’re removing the specific opt-out for External Marketing and Analytics Reports, which only share information that is already aggregated (grouped), meaning they don’t identify individuals.
  • We’ve expanded our section on State Privacy Rights and Choices. It includes categories and examples of information we collect, create and share. It also explains choices available to you to manage your information.
  • We’ve updated the names, descriptions and terms of our ad programs. Our “Personalized” program replaces “Relevant Advertising” and provides you offers and ads that are relevant to your interests. “Personalized Plus” replaces “Enhanced Relevant Advertising” and uses more of your information for more relevant communications to you. You can opt out or opt in at any time.

Previous Updates

Effective June 6, 2022, we have removed references in our policy to Xandr. This is in addition to the removal of WarnerMedia and its family of companies that was announced on April 8, 2022 as these entities are no longer affiliates of AT&T.

We are committed to providing you transparency by letting you know when we’ve made changes to our policy. We truly value your business.

Previous Updates

Effective April 8, 2022, we have removed references in our policy to WarnerMedia and its family of companies as they are no longer affiliates of AT&T.

We are committed to providing you transparency by letting you know when we’ve made changes to our policy. We truly value your business.

Previous Updates

We are committed to transparency, so we want you to know we’ve made an update to the AT&T Privacy Policy.

Effective November 1, 2021, we removed references to U-verse TV from our policy as that service is now covered by the DIRECTV Privacy Policy.

We value your business, and thank you for being a customer of AT&T.

Previous Updates

On June 16th, we updated the California Consumer Privacy Act section of our privacy policy.

  • We clarified the types of information collected and the purposes for that collection.
  • We provided a link to our CCPA Metrics.
  • See the prior version of the Privacy Policy.

Previous Updates

In keeping with our commitment to transparency, we want you to know that we’ve updated parts of the AT&T Privacy Policy. We encourage you to read our full policy, but we’ve summarized the key changes.

On October 1, 2021, the Nevada Privacy law went into effect, allowing residents of Nevada to ask us not to sell their personal information. To see more, visit Your Choices and Controls.

Previous Updates

As of August 26, 2021, DIRECTV has its own Privacy Policy.

As of November 1, these additional key changes will take effect for AT&T customers under our revised policy:

  • We may collect, use or share biometric information for fraud prevention and security purposes.
  • If you opt in to our Enhanced Relevant Advertising program, we may use other information from testing and running our network to make inferences regarding web browsing and videos watched over secure connections to personalize your experience or deliver more relevant marketing messages and offers to you. Keep in mind that we don’t access sensitive information or break encryption, and we don’t use the content of texts, emails or phone calls for marketing or advertising.
  • If we share information with third parties for purposes such as verifying your identity and protecting your financial accounts, you can manage this sharing of information simply by going to Manage Privacy Choices.

We are committed to keeping your information secure, as well as providing you with Choices and Controls for how your information is used. You can visit the Choices and Controls section of our Privacy Center at any time to adjust your settings. Your service is not affected by these changes, and your continued use of our services indicates your acceptance of these changes.

We value your business, and thank you for being a customer of AT&T.

Previous Updates