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Personal Information Collected

The Personal Information We Collect and Purpose for Collection

Here we describe the personal information that we have collected over the past year and the purpose for its collection.​

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Categories

Examples

Collected or created

Source

Purpose of collection and use

Identifiers

Name, postal address, email address, account name, Social Security number, driver’s license number, passport number, taxpayer identification number, IP address, device IDs

  • Collected
  • Consumers give it to us
  • We automatically get it
  • We get it from outside sources
  • Offer, market, advertise or provide Products and Services
  • Provide to or receive information from credit reporting agencies
  • Enable billing and payment processing
  • Prevent fraud
  • Enable cross-context behavioral or targeted advertising
  • Conduct research

Characteristics of protected classification under state or federal law

Age, age range, date of birth, gender, preferred language, marital status

  • Collected
  • Consumers give it to us
  • We get it from outside sources
  • Offer, market, advertise or provide Products and Services
  • Provide to or receive information from credit reporting agencies
  • Prevent fraud
  • Enable cross-context behavioral or targeted advertising
  • Conduct marketing research and analytics

Commercial information

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies

  • Collected and created
  • We automatically get it
  • We get it from outside sources
  • Offer, market, advertise or provide Products and Services
  • Provide to or receive information from credit reporting agencies
  • Enable billing and payment processing
  • Prevent fraud
  • Enable cross-context behavioral or targeted advertising
  • Conduct research

Geolocation data

Street address, ZIP code and device location

  • Collected
  • Consumers give it to us
  • We automatically get it
  • Offer, market, advertise or provide Products and Services
  • Prevent fraud
  • Provide to or receive information from credit reporting agency
  • Enable cross-context behavioral or targeted advertising
  • Conduct research
  • Perform analytics

Internet or other electronic network activity information

Browsing history, search history and information regarding an individual’s interaction with an internet website, application, or advertisement

  • Collected and created
  • We automatically get it
  • Offer, market, advertise or provide Products and Services
  • Prevent fraud
  • Enable cross-context behavioral or targeted advertising
  • Conduct research

Inferences or audience segmentation

Individual profiles, preferences, characteristics, behaviors

  • Collected and created
  • Consumers give it to us
  • We automatically get it
  • We get it from outside sources
  • Offer, market, advertise or provide Products and Services
  • Enable billing and payment processing
  • Prevent fraud/authenticate identity
  • Enable cross-context behavioral or targeted advertising
  • Conduct research

Audio, electronic, visual or similar information

Video surveillance, audio recordings, photographs, signatures associated with an account

  • Collected
  • We automatically get it
  • Consumers give it to us
  • Provide security services
  • Prevent fraud/authenticate identity
  • Enable billing and payment processing
  • Enable quality control and improve processes for providing Products and Services
  • Conduct research
  • Offer, market, advertise or provide Products and Services

Biometric information

Fingerprint, voiceprint, or scan of face geometry, that is used to identify a specific individual

  • Collected and created
  • Consumers give it to us
  • Prevent fraud and provide identity verification

Education information

Degree(s), actual or inferred level of education

  • Collected
  • Consumers give it to us
  • We get it from outside sources
  • Offer, market, advertise or provide Products and Services
  • Enable cross-context behavioral or targeted advertising
  • Research

Professional or employment-related information

Current or past employment history, licenses and professional membership

  • Collected
  • Consumers give it to us
  • We get it from outside sources
  • Offer market, advertise or provide Products and Services
  • Enable cross-context behavioral or targeted advertising
  • Research

Information We Shared About Consumers

Here we describe the personal information we have collected over the past year and the purpose for which we shared or sold it. Note, some states define “sale” very broadly and include the sharing of personal information for anything of value. According to this broad definition, in the year before the date this policy was updated, we have sold or shared the following categories of personal information about at least some consumers:

Categories

Collected or created

Categories of companies we’ve shared with

Purpose for sharing

Purpose for selling

Identifiers

Collected

  • Product and services delivery companies
  • Marketing services companies
  • Cloud storage companies
  • Credit reporting agencies
  • Billing, payment processing and collection companies
  • Fraud prevention and authentication/ identity verification entities
  • Analytics companies
  • Affiliates
  • Research entities
  • Product and services delivery
  • Marketing and advertising services
  • Data storage
  • Analytics and measurement
  • Fraud prevention/ identity verification
  • Billing, collections and payment processing
  • Cross-context behavioral or targeted advertising
  • Credit scoring and reporting
  • Research
  • Marketing and advertising

Characteristics of protected classification under state or federal law

Collected

  • Cloud storage companies
  • Credit reporting agencies
  • Fraud prevention and authentication/ identity verification entities
  • Analytics companies
  • Research entities
  • Data storage
  • Credit scoring and reporting
  • Fraud prevention/ identity verification
  • Analytics and measurement
  • Research
  • Not sold

Commercial information

Collected

  • Product and services delivery companies
  • Marketing services companies
  • Cloud storage companies
  • Credit reporting agencies
  • Billing and payment processing companies
  • Fraud prevention and authentication/ identity verification entities
  • Analytics companies
  • Affiliates
  • Research entities
  • Product and services delivery
  • Marketing and advertising
  • Data storage
  • Credit scoring and reporting
  • Billing, collections and payment processing
  • Fraud prevention/ identity verification
  • Analytics and measurement
  • Cross-context behavioral or targeted advertising
  • Research
  • Marketing and advertising

Internet or other electronic network activity information

Collected

  • Marketing services companies
  • Analytics companies
  • Cloud storage companies
  • Research entities
  • Marketing and advertising
  • Analytics and measurement
  • Cross-context behavioral or targeted advertising
  • Data Storage
  • Research
  • Not sold

Geolocation data

Collected

  • Product and services delivery companies
  • Marketing services companies
  • Cloud storage companies
  • Billing and payment processing companies
  • Fraud prevention and authentication/ identity verification entities
  • Analytics companies
  • Affiliates
  • Credit reporting agencies
  • Research entities
  • Product and services delivery
  • Marketing and advertising
  • Data storage
  • Billing, collections and payment
  • Fraud prevention/ identity verification
  • Analytics and measurement
  • Credit scoring and reporting
  • Research
  • Marketing and advertising (does not include Precise Geolocation)

Inferences or audience segmentation

Collected and created

  • Marketing services companies
  • Cloud storage companies
  • Analytics companies
  • Research entities
  • Marketing and advertising
  • Data storage
  • Analytics and measurement
  • Research
  • Not sold

Audio, electronic, visual or similar information

Collected

  • Analytics companies
  • Cloud storage companies
  • Fraud prevention/security companies
  • Marketing services companies
  • Product and services delivery companies
  • Research entities
  • Data storage
  • Fraud prevention/security
  • Research
  • Employee performance, evaluation, and coaching
  • Not sold

Biometric information

Collected

  • Fraud prevention and authentication/ identity verification entities
  • Fraud prevention/identity verification
  • Not sold

Education information

Collected

  • Research entities
  • Research
  • Not sold

Professional or employment-related information

Collected

  • Credit reporting agencies
  • Fraud prevention and authentication/ identity verification entities
  • Research entities
  • Credit scoring and reporting
  • Fraud prevention/ identity verification
  • Research
  • Not sold

The Sensitive Personal Information We’ve Collected and the Purpose of its Collection, Sharing and Sale

Here we describe the sensitive personal information, as defined under California law, that we have collected about consumers over the past year. We list the purpose for which we collected it, the types of companies we’ve shared it with and why. AT&T has not sold Sensitive Personal Information.

Categories

Purpose for collection

Categories of companies we’ve shared with

Purpose for sharing (making available constitutes a share)

Gov’t IDs: Social Security, driver's license, state Identification card, or passport number

  • Provide information to or receive information from credit reporting agencies
  • Prevent fraud/authenticate identity
  • Cloud storage companies
  • Credit reporting agencies
  • Fraud prevention and authentication/identity verification entities
  • Report to or receive information from credit reporting agencies
  • Prevent fraud /provide identity verification

Financial accounts & credentials: account log-In, financial account, debit .card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account

  • Enable billing and payment processing
  • Not Shared
  • Not Shared

Precise geolocation

  • Offer or provide Products and Services
  • Prevent fraud
  • Enable location and emergency services
  • Conduct research
  • Product and services delivery companies
  • Cloud storage companies
  • Fraud prevention and authentication/identity verification entities
  • Research entities (Provided in aggregate)
  • Offer, market, advertise or provide Products and Services
  • Provide location services
  • Prevent fraud
  • Research

Demographic, religious or occupational information: racial or ethnic origin, religious or philosophical beliefs, or union membership

  • Offer or provide Products and Services
  • Conduct research and development
  • Prepare aggregate insights
  • Marketing services companies
  • Research entities
  • Offer, market, advertise or provide Products and Services
  • Enable cross-context behavioral or targeted advertising
  • Research

Content of communications: The contents of an individual’s Plain SMS text messages up to 48 hours and spam texts [Learn More], unless AT&T is the intended recipient of the communication

  • Network Operations
  • Not Shared
  • Not Shared

Biometric information: the processing of biometric Information for the purpose of uniquely identifying an individual

  • Prevent Fraud
  • Fraud prevention and authentication/identity verification entities
  • Prevent fraud/ provide identity verification

Children’s data: Personal data collected from an individual who is known or is likely be under the age of 18

  • Offer or provide Products and Services
  • Enable location and emergency services
  • Prepare aggregate insights
  • Conduct research and development
  • Prevent fraud/authenticate identity
  • Product and services delivery companies
  • Cloud storage companies
  • Fraud prevention and authentication/identity verification entities
  • Research entities (Provided in aggregate)
  • Provide Products and Services
  • Provide location services
  • Prevent fraud
  • Research

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As of July 2, 2025, we’ve removed DIRECTV from our affiliate list and clarified how your data is used in digital advertising.  We always give you choices, visit the Choices and Controls section of Privacy Center.

Previous Updates

Effective November 15, 2024, we updated our Privacy Notice to comply with state privacy laws that go into effect in 2025 and clarified how customers can exercise their sharing preferences.

Previous Updates

Effective July 25, 2024, we clarified our disclosures related to Your Privacy Choices and our use of de-identified data. And we noted that we may share audio recordings with analytics companies to provide better insights on how we serve our customers.

Previous Updates

Effective July 17th, we updated the contact information for questions regarding our privacy notices.

Previous Updates

This updated Privacy Notice is effective December 11, 2023. It is shorter, easier to understand, and includes updates to comply with new state privacy laws.

Previous Updates

Effective June 2, 2023, we clarified that phone number is an example of equipment information collected.

We are committed to providing you transparency by letting you know when we've made changes to our policy. We truly value your business.

Previous Updates

Effective October 24th, our analytics tools include data from all managers.

 

Effective July 17th, we updated the contact information for questions regarding our privacy notices. Also, on July 22nd we noted that for some employees our analytics tools may use individual data.

 

Effective April 19, 2024, we updated the notice to clarify that we collect and use location data for safety, security and fraud prevention services. We’ve also updated this notice to disclose that we share some electronic network information with our affiliates, and we will now use the recordings we already make of customer care calls to analyze employee engagement and for Workforce Analytics.

Previous Updates

 

Effective January 12, 2024, we updated this notice to clarify that data from Company Official Use (COU) devices such as COU phones may be used to evaluate employees’ presence in administrative office locations during work hours.

Previous Updates

 

Effective October 10, 2023, we updated this notice to clarify that biometrics may be used to identify individuals doing work for the company.

We are committed to transparency, so we want you to know we’re updating the AT&T Privacy Policy, effective January 1, 2023:

  • We’re making customer choices simpler. All customers can now select “Do Not Sell or Share My Personal Information,” and we’re removing the specific opt-out for External Marketing and Analytics Reports, which only share information that is already aggregated (grouped), meaning they don’t identify individuals.
  • We’ve expanded our section on State Privacy Rights and Choices. It includes categories and examples of information we collect, create and share. It also explains choices available to you to manage your information.
  • We’ve updated the names, descriptions and terms of our ad programs. Our “Personalized” program replaces “Relevant Advertising” and provides you offers and ads that are relevant to your interests. “Personalized Plus” replaces “Enhanced Relevant Advertising” and uses more of your information for more relevant communications to you. You can opt out or opt in at any time.

Previous Updates

Effective June 6, 2022, we have removed references in our policy to Xandr. This is in addition to the removal of WarnerMedia and its family of companies that was announced on April 8, 2022 as these entities are no longer affiliates of AT&T.

We are committed to providing you transparency by letting you know when we’ve made changes to our policy. We truly value your business.

Previous Updates

Effective April 8, 2022, we have removed references in our policy to WarnerMedia and its family of companies as they are no longer affiliates of AT&T.

We are committed to providing you transparency by letting you know when we’ve made changes to our policy. We truly value your business.

Previous Updates

We are committed to transparency, so we want you to know we’ve made an update to the AT&T Privacy Policy.

Effective November 1, 2021, we removed references to U-verse TV from our policy as that service is now covered by the DIRECTV Privacy Policy.

We value your business, and thank you for being a customer of AT&T.

Previous Updates

On June 16th, we updated the California Consumer Privacy Act section of our privacy policy.

  • We clarified the types of information collected and the purposes for that collection.
  • We provided a link to our CCPA Metrics.
  • See the prior version of the Privacy Policy.

Previous Updates

In keeping with our commitment to transparency, we want you to know that we’ve updated parts of the AT&T Privacy Policy. We encourage you to read our full policy, but we’ve summarized the key changes.

On October 1, 2021, the Nevada Privacy law went into effect, allowing residents of Nevada to ask us not to sell their personal information. To see more, visit Your Choices and Controls.

Previous Updates

As of August 26, 2021, DIRECTV has its own Privacy Policy.

As of November 1, these additional key changes will take effect for AT&T customers under our revised policy:

  • We may collect, use or share biometric information for fraud prevention and security purposes.
  • If you opt in to our Enhanced Relevant Advertising program, we may use other information from testing and running our network to make inferences regarding web browsing and videos watched over secure connections to personalize your experience or deliver more relevant marketing messages and offers to you. Keep in mind that we don’t access sensitive information or break encryption, and we don’t use the content of texts, emails or phone calls for marketing or advertising.
  • If we share information with third parties for purposes such as verifying your identity and protecting your financial accounts, you can manage this sharing of information simply by going to Manage Privacy Choices.

We are committed to keeping your information secure, as well as providing you with Choices and Controls for how your information is used. You can visit the Choices and Controls section of our Privacy Center at any time to adjust your settings. Your service is not affected by these changes, and your continued use of our services indicates your acceptance of these changes.

We value your business, and thank you for being a customer of AT&T.

Previous Updates